Google Android: More than just a cheap date

For years, Oracle, Hewlett-Packard, and IBM have used Linux to lower the cost of their hardware and software-based solutions, while keeping profit margins fat and healthy. Google, ever the quick learner, is now doing the same with Android.

The mobile market will never be the same.

Just as Google and others are using open-source software to lower barriers to adoption of their proprietary cloud offerings, so, too, is Google using open source to reduce the cost of mobile computing in order to drive uptake of its proprietary search-related advertising business in mobile.

Google CFO Patrick Pichette said as much in Google's most recent earnings call:

If we move forward the adoption of these smartphones by having a lower cost infrastructure because it's open source...all the (mobile) searches...will happen so much faster.

Open source: it's all about peace, love...and capitalism.

However, Android is more than just a way to shave a few dollars off a phone's purchase price. Jim Zemlin, Linux Foundation's executive director, declared recently that Linux offers "greater flexibility, freedom from lock-in, and lack of licensing costs." More...

10-20-2009 11:49