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Innovative New Nike Project Hopes To Connect Climate Dots

Written by Karl Burkart

In the early days of the CSR (Corporate Social Responsibility) movement, Nike was one of many companies hit hard by the “transparency revolution” — a new class of consumers who demanded the highest level of ethical conduct from their favorite brands.

Through the Nike Better World program (check out the sexy new HTML5 site), the company was one of the first to take a strong leadership position on issues like fair labor and environmental sustainability and (perhaps because of its willingness to dialog openly about its struggles in steering a multibillion dollar corporation with thousands of supply chain OEM’s spread across the globe) it bore a large brunt of criticism from NGO groups, despite its remarkable efforts to become more transparent. (Nike was the first to publicly disclose its factory list and is working towards a full elimination of overtime labor in its supply chain.) More...

05-06-2011 14:51