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Google view on mobile ads awaited at CEO's 1-year anniversary

(Reuters) - Google Inc's advertising rates will get extra scrutiny as Wall Street ponders whether the proliferation of Internet-connected smartphones helps or hinders the money-making search engine that drives the company's profits.

Google's first-quarter financial results, due after Thursday's market close, will mark co-founder Larry Page's first year back in the chief executive's seat.

Page has moved aggressively to reposition the Web search leader in a shifting landscape where mobile gadgets and online social networking services are constantly vying for consumers. For a company like Google, being on top of the latest tech trends and capturing users' attention is crucial.

"The new CEO continues to put his thumbprint on the company and I think that a lot of the discussion is going to be on what the strategy is going forward," said Michael Yoshikami, fund manager for Destination Wealth Management.

"In this space, things are moving so fast, if you do the wrong things, in five or 10 years ... you can become irrelevant." More...

04-11-2012 19:34