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U.S. Online Holiday Sales Climb 15%, Boosting Overall Share

U.S. online sales jumped 15 percent this holiday season, spurred by “aggressive” marketing by Web- based retailers, a research firm said.

Online sales were $36.4 billion from Oct. 31 through Dec. 22, compared with $31.5 billion a year earlier, said MasterCard Advisors’ SpendingPulse, a Purchase, New York-based firm that measures retail sales by all payment forms. Online apparel sales grew the fastest, or 26 percent, while electronics were up 12 percent and department stores 11 percent.

Daily online sales exceeded $1 billion on six days this season, which was twice as many days as a year ago, said Michael McNamara, a vice president at SpendingPulse. The growth meant online sales grabbed a larger share of the season’s total sales, he said. More...

12-24-2010 17:54