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Online holiday sales hit $27 billion

Holiday shoppers brought good cheer to e-commerce retailers, spending $27 billion online from November 1 through December 24, a 5 percent jump over last year, ComScore reported Wednesday.

The period from Black Friday through Christmas Eve was also bright and merry as sales grew by around 3.5 percent, even after adjusting for an additional shopping day this year. Consumer electronics proved to be the hottest selling category, rising 20 percent. Larger retailers outpaced smaller vendors thanks in part to their use of free shipping and marketing via social-networking sites, said ComScore. More...

12-31-2009 10:59